Jones Lane Branding Agency
Let your branding do your marketing.
Branding trends come and go. As we detailed in Should You Follow Branding Trends?, there are times when it’s beneficial to jump on a branding trend. But your overall brand strategy …
Continue Reading about 4 Timeless Branding Principles You Must Follow
Your branding is a promise. It’s the story of who you are, why it matters, who you serve, and how you serve them. When done right, branding tells the full story your audience will …
Continue Reading about 3 Questions to Help Define Your Brand Purpose
Welcome to another installment in our series exploring the power of intentional inclusive branding. We’re focusing on this topic because it’s vital for businesses to brand …
Continue Reading about Inclusive Branding Case Study: Procter and Gamble
During the 2019 ANA Multicultural Marketing & Diversity Conference, one advertisement won the “Best in Show” award. It was a controversial ad by Nike, Inc. The ad and the …
There’s some confusion about branding. What it is and how to do it effectively. In my 10+ years of helping businesses brand themselves, I’ve noticed that the marketplace is rife …
Continue Reading about How to Establish a Unique Brand Voice
It’s no longer business as usual. Consumers expect to patronize brands that take a stand, especially on big issues. 70% of U.S. consumers say it’s important for brands to take a …
Continue Reading about Inclusive Branding Case Study: Esusu Financial
