I am Lane Jones, your Branding Strategist. What that means is when you talk to me about branding, we’re not only going to talk about your brand identity – your logo and design – but we will also get down to the business of branding so you can begin to leverage your brand to grow your business.
I’ve been working with businesses large and small for decades, creating marketing plans, managing ad campaigns, designing graphics for both digital and print promotions.
After all these years, I have found a common thread to the results I have been able to create with my clients, and that is having a professional presence really matters.
Your brand can make the difference between you getting a few clients here and there and you keeping your book full on a regular, consistent basis.
Yes… branding is that important!
Branding is knowing the value you add and being strategic about communicating it in the marketplace through your brand name and professional presence.
That’s why we say:
Let your branding do your marketing.
You’re just starting a business or taking over a business and you want to start off on the right foot by creating a solid presence in the marketplace.
Your business lacks a clear identity or you’re looking to re-establish your identity or reposition your business in the marketplace by rebranding.
You’ve been marketing or advertising, but you don’t seem to be getting traction with the right customers or clients.
Your company’s image, identity and messaging seem to be all over the place.
You would like a professional opinion about your branding and want to make sure you’re on the right track.
Choose this option if you already have begun the branding or visual identity process and would like a professional opinion on how to leverage what you have OR you would like assurance and guidance to make sure that you’re on the right track.
Choose this option if you do not already have a brand OR your branding consists of a logo/ visual identity only, and you would like clear steps for what to do to position yourself in the marketplace so you can reach more of your ideal clients/customers.
Choose this option if you want to work directly with Lane to define your brand and develop a brand strategy using our 5-step Brand View Framework.