We’ve been sharing a series of blog posts about the importance of intentional branding for inclusivity and diversity. The year 2020 saw an uprise of the Black Lives Matter …
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The Power of Inclusive Branding
The way companies brand themselves is changing. Now, more than ever, brands must be intentional about their voice, incorporating diversity and inclusion in their brand message. The …
Short-Term Branding Branding Tasks That Yield Long-Term Results
In business, it’s easy to get wrapped up in your daily tasks. To be consumed with a ‘to-do’ list which never seems to end and miss the bigger picture. With branding, it’s the same. …
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Branding Tips for Uncertain Times
When times are uncertain, how do you brand yourself authentically? There'll always be major world-shifting events that happen from time to time. You need to decide if you should …
Why Brand Authenticity Matters for Your Business
Like much of branding, authenticity goes back to your mission. The core mission by which you run your company. In the Brandview Framework, we detailed how vision and mission are …
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Should You Follow Branding Trends?
Every year there are new trends in branding. Sometimes the trends relate to particular color schemes or specific branding archetypes (See this article if you're unsure about …