“We must continue to show up as our authentic selves.” – Bozoma Saint John This is the story of the high-powered marketing executive, Bozoma Saint John. Saint John's early …
Success Spotlight: Michelle Obama
How does a girl born to an ordinary working class family become a high-powered attorney and the first African-American First Lady of the United States? This is the story of …
Success Spotlight: Marvin Ellison
Marvin Ellison went from making $4.35 an hour as a security guard at Target to running the second biggest home-improvement retailer in the United States. This is his …
Success Spotlight: Oprah Winfrey
How did a poor girl from Mississippi grow up and touch millions of people's hearts and change American television forever? This is the story of Oprah Winfrey. Talk show host, …
An Acknowledgement
This post is a break from our usual business and branding articles. It is something I feel called to do. With each feature, I’m neither laying claim or judgement to the full …
How to Create a Branding Package that aligns with your Brand Archetype
Whether you’re just getting your business off the ground or you’re undergoing a rebrand, a branding package suite can be your rocket fuel to branding success. A brand package is …
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