The value of leveling up your brand is obvious. What may not be so obvious are the common mistakes you need to avoid when doing so. This article is part of the series on brand …
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5 Steps to Fix a Brand Identity Crisis
I see mismatched branding at least once a week. It's surprisingly common. Recently, shopping at the mall on a busy Saturday, I saw a Branding Identity Crisis live and in person. …
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Is Your Business Suffering from a Brand Identity Crisis?
In the mid 1990's, company websites started popping up on the internet. Businesses were testing the waters of the online marketplace. Back then, it was enough to slap up a website …
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How to Thrive in the Virtual Economy Part 6: Production and Productivity
Do you know the number one thing that stops people from succeeding online? Can you take a guess? It's lack of consistency. Consistency is the number one determinant of …
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How to Thrive in the Virtual Economy Part 5: Promoting Your Business
You’ve probably heard the phrase: If you build it, they will come. The phrase is a take on a line from the movie Field of Dreams. In the movie, the main character decides to …
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How to Thrive in the Virtual Economy Part 4: Payments & Pricing
Are you ready to set up your business to thrive in the virtual economy? There are many steps in the process of getting your business ready for digital success. This is part 4 …
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