Meet John. He has a brilliant new business idea. John is going to bake and sell delicious cakes. The first day, he bakes more cakes then he can count. It takes him all day, but as …
Branding Case Study: Microsoft’s Creative Rebrand
What happens when a software company gets creative and does something different than their typical branding campaigns? Today we’re looking at Microsoft’s 2012 brand campaign that …
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Color Concept: How Companies Brand with Bright, Fun Colors
The right – or wrong – colors can make or break your brand and marketing efforts. Today we’ll look at how color can be used conveys a fun, light-hearted ethos. That's why we spend …
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How to Thrive in the Virtual Economy Part 2: Creating Products That Sell
How do you create a business that will thrive in the current virtual economy? This series will give you the framework, tools, and resources to do just that. Welcome to Part 2 of …
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Customer Engagement; A Quick Guide for Your Brand
Around 2015, ‘engagement’ became one of the main buzzwords in personal and business branding. And it’s remained a main buzzword since. But what exactly is engagement? Why is it …
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Branding Case Study: The Brand Story of IKEA
How does a company grow from selling to people in the woods of Sweden to having 400+ stores in over 50 countries? This happens through 60 years of delivering quality products, …
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