Welcome to another installment in our series exploring the power of intentional inclusive branding. We’re focusing on this topic because it’s vital for businesses to brand …
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Inclusive Branding Case Study: Nike
During the 2019 ANA Multicultural Marketing & Diversity Conference, one advertisement won the “Best in Show” award. It was a controversial ad by Nike, Inc. The ad and the …
Inclusive Branding Case Study: Esusu Financial
It’s no longer business as usual. Consumers expect to patronize brands that take a stand, especially on big issues. 70% of U.S. consumers say it’s important for brands to take a …
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Inclusive Branding Case Study: Levi Strauss & Co.
We’ve been sharing a series of blog posts about the importance of intentional branding for inclusivity and diversity. The year 2020 saw an uprise of the Black Lives Matter …
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The Power of Inclusive Branding
The way companies brand themselves is changing. Now, more than ever, brands must be intentional about their voice, incorporating diversity and inclusion in their brand message. The …
Success Spotlight; Black-Owned Bank: United Bank of Philadelphia
Welcome to the final installment of our Success Series Spotlight. We've been featuring black-owned banks, along with ideas and suggestions for supporting them. Today we’ll shine a …
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