How does a girl born to an ordinary working class family become a high-powered attorney and the first African-American First Lady of the United States? This is the story of …
Success Spotlight: Marvin Ellison
Marvin Ellison went from making $4.35 an hour as a security guard at Target to running the second biggest home-improvement retailer in the United States. This is his …
Success Spotlight: Oprah Winfrey
How did a poor girl from Mississippi grow up and touch millions of people's hearts and change American television forever? This is the story of Oprah Winfrey. Talk show host, …
Branding Case Study: Microsoft’s Creative Rebrand
What happens when a software company gets creative and does something different than their typical branding campaigns? Today we’re looking at Microsoft’s 2012 brand campaign that …
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Color Concept: How Companies Brand with Bright, Fun Colors
The right – or wrong – colors can make or break your brand and marketing efforts. Today we’ll look at how color can be used conveys a fun, light-hearted ethos. That's why we spend …
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Customer Engagement; A Quick Guide for Your Brand
Around 2015, ‘engagement’ became one of the main buzzwords in personal and business branding. And it’s remained a main buzzword since. But what exactly is engagement? Why is it …
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