Jones Lane Branding Agency
Let your branding do your marketing.
One of the most effective ways to understand successful branding principles is to observe them in action. That’s why we regularly feature branding case studies. It’s one of the …
Continue Reading about Branding Case Study: How IBM Transformed Their Positioning in the Marketplace
Building trust is fundamental to business growth and sustainability. There are many ways a company builds trust. Examples are through quality and delivery of products and services. …
Continue Reading about Color Concept: How to Build Trust with Your Branding
Every once in awhile a company rebrands in a way that’s not quite typical. It’s always worth looking at these rebrands, especially when they are a success. Today we’re looking at …
Continue Reading about Branding Case Study: Mozilla’s Unusual Rebrand
Did you know that color is a determinant of human behavior? Whether you realize it or not, color is a powerful force in your life. It impacts how you feel and affects how and what …
Continue Reading about Color Concept: The Psychology of Color in Branding
One of the most effective strategies for branding awareness and connecting with your ideal customers is storytelling. Tesla, Inc. has been doing this with massive success by …
Continue Reading about Branding Case Study: Tesla and Powerful Brand Storytelling
When the late Steve Jobs would show up anywhere to speak, or even work, for that matter, you could guess what he’d be wearing: a black turtleneck and jeans. Every time. It was his …
Continue Reading about Color Concept: Choosing the Right Colors for Your Personal Branding Style
