The value of leveling up your brand is obvious. What may not be so obvious are the common mistakes you need to avoid when doing so. This article is part of the series on brand …
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5 Steps to Fix a Brand Identity Crisis
I see mismatched branding at least once a week. It's surprisingly common. Recently, shopping at the mall on a busy Saturday, I saw a Branding Identity Crisis live and in person. …
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Is Your Business Suffering from a Brand Identity Crisis?
In the mid 1990's, company websites started popping up on the internet. Businesses were testing the waters of the online marketplace. Back then, it was enough to slap up a website …
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Branding Case Study: Microsoft’s Creative Rebrand
What happens when a software company gets creative and does something different than their typical branding campaigns? Today we’re looking at Microsoft’s 2012 brand campaign that …
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Customer Engagement; A Quick Guide for Your Brand
Around 2015, ‘engagement’ became one of the main buzzwords in personal and business branding. And it’s remained a main buzzword since. But what exactly is engagement? Why is it …
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Branding Case Study: The Brand Story of IKEA
How does a company grow from selling to people in the woods of Sweden to having 400+ stores in over 50 countries? This happens through 60 years of delivering quality products, …
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